September 2026
Test
Test
Read abstract
Test
Focus areas
Three strands of ongoing research.
AI in B2B sales
How large language models and agentic systems reshape buyer behaviour, seller skills, and account intelligence in complex B2B environments.
Stakeholder dynamics in modern sales
Mapping political signals, champion development, and buying-committee decision paths across long sales cycles.
Human–AI collaboration in selling
The division of labour between human judgement and machine inference — what stays human, what scales with AI.
Publications
Papers & conference talks.
Collaborate on research.
Academic partnerships, conference invitations, joint publications — if you work at the intersection of B2B sales and AI, get in touch.
Get in touch →