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Research

Academic work,
published in the open.

Conference papers, doctoral research, and working notes on the role of AI in B2B sales. Academic foundation — VŠE Prague University of Economics and Business.

Focus areas

Three strands of ongoing research.

AI in B2B business development

How large language models and agentic systems reshape buyer behaviour, seller skills, and account intelligence in complex B2B environments.

Stakeholder dynamics in modern sales

Mapping political signals, champion development, and buying-committee decision paths across long sales cycles.

Human–AI collaboration in selling

The division of labour between human judgement and machine inference — what stays human, what scales with AI.

Publications

Papers & conference talks.

Research in progress

Publications coming soon.

Doctoral work at VŠE Prague is currently under peer review. Conference talks and working papers will be published here as they become available.

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Collaborate on research.

Academic partnerships, conference invitations, joint publications — if you work at the intersection of B2B sales and AI, get in touch.

Get in touch