László Gajó
Founder, SalesEvolution
Twenty-five-plus years in international B2B sales sit behind SalesEvolution — most of it in international key-account management and business development, close enough to hundreds of companies to see, deal by deal, what actually moved revenue and what didn't.
Two years ago, it became clear that AI wasn't going to be a feature update to that world — it was going to restructure it. Rather than react to that shift, the response was to study it properly: enrolling in doctoral research at VŠE Prague, one of Europe's top-50 business schools.
The research started where the evidence already existed — American companies already running AI in commercial operations — then widened into conversations with AI experts around the world, to separate durable trend from noise. From there it turned to where the client base actually sits: European companies mid-transition, figuring it out in real time. That work extended, for comparison, to successful adopters in Latin America. It added up to many companies consulted worldwide on their AI integration efforts, and in-depth interviews with CEOs, developers, and managers — including teams at BMW, Deloitte, Microsoft, Bank of America, and Grundfos, alongside independently owned businesses whose sales teams were worth studying in their own right.
The finding that mattered most: shadow GenAI — individual employees already using AI tools their companies never sanctioned — is already deeply embedded almost everywhere, informally, whether leadership has approved it or not. That research becomes public at MSED Prague and the G-Forum conference in 2026.
SalesEvolution is the applied half of that work: 25 years of pattern recognition across hundreds of deals, paired with rigorous study of how AI actually lands inside a commercial organization. It produced a family of applications — BIZTAILORS, crm², BIZTRAiNING, BizAEO, and BizArtworks — plus Poolination, built for pool-building businesses. It sits alongside an MBA from the University of the People, ongoing DBA research at VŠE Prague, and ten published books on sales, strategy, and business development.
Focus on what matters.
We avoid unnecessary complexity and wasted effort. Every tool, framework, and conversation should move something forward — nothing else earns its place.
Discipline wins.
Consistent, everyday work beats occasional bursts of activity. The professionals who build the strongest client relationships do the unglamorous work, reliably.
Brevity creates clarity.
Clear thinking produces clear communication. If you cannot explain your strategy in three sentences, you do not have one yet.
