SEO optimizes a page to be found and clicked by a person. AEO optimizes your entire web presence to be read, trusted and cited by an AI model answering someone else's question about you. Same crawlable, fast, well-built site as the foundation — a different, harder set of things layered on top of it.
The uncomfortable reality: an increasing share of your site's real readers aren't people scrolling — they're models parsing on a buyer's behalf. Almost nobody designs for that reader yet.
Can crawlers actually reach and index your pages — no JS-only rendering blocking them, no robots.txt or auth wall in the way?
Does your site carry the Schema.org markup — Organization, Service, FAQPage, Product — that tells a model unambiguously what it's looking at?
Is content written as self-contained, question-shaped passages a model can lift whole, instead of one wall of marketing prose?
Do you have the files models and their crawlers actually check first — robots.txt, sitemap.xml, llms.txt — kept current and unblocked?
Can AI verify your business is real by cross-checking independent sources — reviews, directories, press — not just your own site's word for it?
When a buyer actually asks ChatGPT, Claude or Perplexity the question, do you get named — or does a competitor?
SEO rankings and AdWords clicks assumed a human was scrolling a results page. That assumption is breaking — buyers increasingly get their shortlist straight from an AI answer, and every euro poured into the old game buys less than it used to, with no sign the trend reverses.
Browse our full catalog of industrial equipment, replacement parts and maintenance kits for every major brand.
Northwind Labs builds enterprise-grade software for logistics, inventory and supply chain teams.
Win a click. Earn a visit. Hope they convert.
Enter your site and we check what ChatGPT, Claude and Perplexity actually see, understand and say about you today. It's free, it takes under a minute, and it's the honest starting point everything below builds on.
Add up to three competitors to the check and see who AI is recommending instead of you.
A whole-site crawl, not just the homepage. Triangulation across independent sources. A named benchmark against the competitors AI recommends instead of you. Every issue found, mapped to a fix. This is the diagnosis a developer would otherwise bill days for.
Get the full report — €49 →Everything in the Full Report, plus copy-paste content and step-by-step instructions to fix it yourselves — built on your real business, not a generic template — and a voice Q&A session to walk through it live.
Get the handbook — €248 →From score to fix, without the dev budget.
The free check tells you where you stand. The Full Report tells you exactly why, and what to fix first. The Handbook hands you the copy-paste content and instructions to fix it yourselves — no agency retainer required.
Free €0 What AI sees | Full Report €49 The intel + the plan | Full + DIY Handbook €248 Everything, done by you | |
|---|---|---|---|
| AI Visibility score + pillar breakdown | |||
| What AI sees: Site · Brand · Products | |||
| What AI understands about your business | |||
| Triangulation — can AI verify you across independent sources? | — | ||
| Named-by-AI check across ChatGPT, Claude & Perplexity | — | ||
| Full Triangulation — where verification breaks, and how to fix it | — | — | |
| Every issue found — and how to fix it | — | ||
| Whole-site crawl (not just the homepage) | — | ||
| Buyer-query spot-test: does AI recommend you? | — | ||
| The competitors AI names instead of you | — | ||
| Your products, as AI sees them | — | — | |
| Prioritized action plan + PDF export | — | — | |
| Step-by-step DIY handbook + copy-paste content | — | — | |
| Built on your real business (you tell us) | — | — | |
| Voice Q&A session | — | — | |
| Run a free check | Get the full report — €49 | Get the handbook — €248 |
Before you run the check
The questions we hear most from founders and marketing leads before they run their first AI Visibility check.
Is the free check actually free?
Yes — no card, no trial that silently converts. Enter your site, get your AI Visibility score and a plain-English read on what AI models see and misunderstand about you.
What's the difference between the Full Report and the Handbook?
The Full Report (€49) is the complete diagnosis — every issue found, a whole-site crawl, and a named benchmark against your competitors. The Handbook (€248) adds the fix: a step-by-step, copy-paste implementation playbook built on your real business, so you're not paying developer day-rates to act on it.
Why does AI visibility matter if we already rank well in Google?
Ranking well in Google and being cited by an AI answer are increasingly different problems. A page can rank on classic SEO signals and still be invisible to a model that can't parse its structure, can't verify who you are, or simply never crawls it the same way.
Can we check our competitors too?
Yes — add up to three competitor sites to your check. The Full Report tells you specifically which competitors AI names instead of you, and where.
We don't have a dev team. Can we still act on the results?
That's exactly what the Handbook is for — plain instructions and ready-to-paste content changes, written so a marketing lead or founder can implement them without an agency retainer.
Is AEO a replacement for our consulting engagement with SalesEvolution?
No — it's the entry point. AEO gets you into the AI conversation. Building the qualification, follow-up and closing motion behind that conversation is the bigger, ongoing work we do with clients on their AI-driven sales pipeline.