Brand Book
This guide defines how the SalesEvolution family looks and sounds — the parent brand and the four products underneath it: BIZTAILORS, BIZTRAINING, AEO, and BizArtworks, plus the BizzzWorld comic universe used across our guides. Use it whenever you create something with our name on it — decks, ads, partner materials, social. Consistency is what makes a small brand feel trustworthy.
01 — Essence
SalesEvolution helps B2B sales teams sell in the AI era — through AI technology integration, AI-augmented training, and strategic account intelligence. Built by a salesperson with 25 years of international B2B experience, not by a software vendor guessing at the problem.
Win Differently.
Working principle: Focus. Discipline. Brevity.
Direct, credible, unhyped. We sound like a practitioner, not a platform — every claim is grounded in what actually closes deals, not in AI-buzzword theatre.
02 — Brand architecture
SalesEvolution is the master brand and stands apart, with its own wordmark and typography. Every product underneath it shares one mark system: a lowercase letter plus a "!" in Montserrat Black, on a rounded-square badge, each in its own gradient. It's the same idea five times over — different colour, same shape, same font, same logic — so the five read as one group at a glance.
Strategic account intelligence platform. Structures what a sales team observes, senses, and knows into a compounding organisational asset. "h!" — Human Intelligence — in a violet gradient.
AI roleplay for close-to-real business conversations — train, evaluate, and hire on proof, not CVs. "a!" — AI — in an indigo→violet gradient.
SalesEvolution's own AI content studio — image, video, and copy generation, pay-as-you-go. "b!" — Biz Intelligence — in a pink→purple gradient.
Free AI-visibility report — Answer Engine Optimization for the age of ChatGPT, Claude, Perplexity, and Gemini. "v!" — Visibility Intelligence — in an orange→amber gradient.
The comic universe used across our guides — Carlos, Fran, Hannah, Sam, and Sara teach B2B sales concepts through story. "z!" in a green→teal gradient — a nod to the triple Z already in the name.
03 — Logo
The SalesEvolution logo is a wordmark set in Britannic Bold. Use the full lockup by default; the standalone mark is reserved for favicons, avatars, and tight spaces.
#FF6D1F) as the single accent, sparingly.All five products ship colour only — no monochrome fallback. Each mark is the same shape and font with its own gradient, so use the colour version even on dark or busy backgrounds; that consistency is the point.
04 — Colour
Near-black canvas, a single decisive orange accent, warm greys for text and hairlines. Orange is used sparingly — for CTAs, labels, and the one thing on a page you want the eye to land on.
One system, five gradients. Every product mark is a lowercase letter plus "!" in Montserrat Black, on a rounded-square badge — baked directly into the mark itself, colour only, no monochrome version.
h! — Human Intelligence. BIZTAILORS, violet.
a! — AI. BIZTRAiNING, indigo→violet. From the product's own kit.
b! — Biz Intelligence. BizArtworks, pink→purple, matching the in-app badge.
v! — Visibility Intelligence. AEO, orange→amber.
z! — BizzzWorld, green→teal.
05 — Typography
The parent brand — and AEO, BizzzWorld — set headlines in Britannic Bold and body copy in Poppins. BIZTAILORS and BIZTRAiNING, being sister products with their own violet identity, set their wordmarks and headlines in Montserrat (Black/ExtraBold) with Inter for body text.
Fallback stacks — Parent headings: 'Britannic Bold','Arial Black',sans-serif ·
Parent body: 'Poppins',system-ui,sans-serif · Sub-brand headings:
'Montserrat',sans-serif · Sub-brand body: 'Inter',sans-serif
06 — Voice & tone
Win Differently Focus. Discipline. Brevity. AI changed the game. It's your turn. Built by salespeople. For salespeople. Make the mistakes here A SalesEvolution product
07 — Stationery
Three starter kits — SalesEvolution, BIZTAILORS, and BIZTRAiNING — each a business card and letterhead in that brand's own colours and typography. Fill in the placeholder name and contact fields before printing or sending.
08 — Asset library
Every file lives under /brand/<product>/ at
salesevolution.eu/brand, one folder per
brand. All logos are SVG — scalable to any size with no quality loss.
| Brand | Files | Path |
|---|---|---|
| SalesEvolution | Logo (black/white), Mark, Stationery kit | /brand/salesevolution/ |
| BIZTAILORS | Lockup (colour, light/dark), Icon (colour), Stationery kit | /brand/biztailors/ |
| BIZTRAiNING | Lockup (colour, light/dark), Icon (colour), Stationery kit | /brand/biztraining/ |
| BizArtworks | Lockup (colour), Icon (colour) | /brand/bizartworks/ |
| AEO | Lockup (colour, light/dark), Icon (colour) | /brand/aeo/ |
| BizzzWorld | Lockup (colour, light/dark), Icon (colour) | /brand/bizzzworld/ |
BizzzWorld character portraits and episode illustrations live under
/images/bizzzworld/ — separate from the logo kit.
